Real estate consulting is much more than selling a property, it has four key areas: prospecting, raising, selling and monitoring clients.
Prospecting
Knowing the market is absolutely imperative. Finding out all there is to know about the area outlined is not a one-time job. It is necessary to constantly monitor fluctuations in prices, the most sought after types of real estate, changes that will impact the lifestyle in the area, among others. A good real estate consultant cares about talking to people. It tries to put itself in the market to realize where there are opportunities to obtain businesses.
The fundraising
Raising properties is one of the most important tasks of a real estate consultant, especially when the market is up, that is, when there is a lot of demand for properties. Real estate professionals can not afford to just sell. At the same time they have to increase the portfolio of real estate, a task that is called collecting. The fundraising process is extremely complex. There are several tasks to be done so that, in the end, a client entrusts the sale of the property to the consultant. He have to evaluate the value of the property, prepare a presentation of services and create a marketing plan to explain to the customer how the sales process will be conducted. Even before signing the Real Estate Mediation Agreement, the real estate consultant had to invest a lot of time in order to be able to raise the property.
For sale
Disregard those who think that selling a property is simple.
Disregard those who think that selling a property is simple. There is a fundamental requirement for a real estate consultant to be successful in the sale: to know all the legal aspects. It is precisely this aspect that makes the real estate agent a real consultant. Dealing with legal issues is one of the most complex challenges for homeowners and buyers. Often they do not know the necessary documents and the due process to transact the property. The ideal is to be advised by a professional who is aware of all changes and legal requirements.
In order for the sale of a property to succeed, it must first be prepared and promoted. An increasingly present trend in the real estate consultant's job is the advice in the "Home Staging", that is, in the preparation of the property for the visits. When they visit a property, buyer's are often forced to use their imaginations to glimpse what the day-to-day life of the new home will be like. With a professional preparation, the house become more attractive and inviting. A choice of furniture suited to the property's target audience makes it easy for people to quickly visualize the lifestyle they will have when living in this house. This technique is recurrently used by the best real estate agents. It requires more planning, but it does lead to more advantageous sales. The promotion of real estate is not just about sharing photos on social networks or real estate portals. A real estate consultant needs to not only implement the marketing plan he submitted to the clients, but also to create a personal branding or branding strategy. The promotion is never just real estate. It is also the consultant's own work. A successful promotion will result in potential buyers for the property. And then begins the phase that, traditionally, is identified as the work of a real estate agent: appointments, show the property and finalize the sale.
Customer follow-up and management
In the component of customer service buyers, the best real estate consultants have qualification techniques that determine what they want in a real estate, what they really need and what they can afford. The qualification of buyers clients is of extreme relevance because it causes that the real estate agents do not take time in showing properties that do not correspond to the real necessities of the buyers. Another great advantage is that homeowners are not bothered with visits from customers who can not buy the property. When being represented by a good real estate agent, homeowners take advantage in negotiating with buyers. All negotiation is brokered by an experienced professional who receives and analyzes the advantages of all offers. Once the sale is completed, the relationship with customers is not exhausted. There is a huge importance of after-sales in real estate brokerage. Setting up an after-sales communication strategy helps real estate consultants cement their personal brand. Keeping in touch with former clients increases the likelihood of getting new business through the most effective channel: referral from friends and family.
